What are the Different Types of Advertising?
1.3 هزار بار بازدید -
3 سال پیش
-
Advertising is the marriage of
Advertising is the marriage of ideas! The 4 types of advertising we are exploring in this video includes Institutional, Pioneering, Competitive and Comparative advertising.
Institutional advertising is defined as a form of advertising that is designed to enhance the company’s image rather than promoting a specific product. Where as pioneering advertising is heavily used in the introductory stage of product life cycle when a new product is launched.
The goal of using competitive advertising is to influence demand for a specific brand, where as comparative advertising compares two or more competing brands on one or more specific attributes, be it directly or indirectly.
This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.
Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.
I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.
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Video Content
0:00 - Introduction
0:14 - What is Institutional Advertising?
0:38 - Example of institutional advertising (FC Barcelona)
1:46 - Product Advertising
2:31 - Example of Pioneering Advertising
- Pioneering Advertising (Phones & Movies)
2:42 - Example of Competitive Advertising
- Competitive Advertising (Nike Adverts)
2:58 - Example of Comparative Advertising
- Comparative Advertising (Apple)
3:18 - Why use Different Types of Advertising?
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Came across a great saying:
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage
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Additional Reading
Different Types of Advertising
https://ameoll.wordpress.com/2015/09/...
Product Advertising
http://kolibri.teacherinabox.org.au/m...
––––––––––––––––––––––––––––––––––––––––––––––––––
School of Learning
Arnav Dutta
LinkedIn: arnav-dutta-a2020a44
Institutional advertising is defined as a form of advertising that is designed to enhance the company’s image rather than promoting a specific product. Where as pioneering advertising is heavily used in the introductory stage of product life cycle when a new product is launched.
The goal of using competitive advertising is to influence demand for a specific brand, where as comparative advertising compares two or more competing brands on one or more specific attributes, be it directly or indirectly.
This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.
Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.
I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.
––––––––––––––––––––––––––––––––––––––––––––––––––
Video Content
0:00 - Introduction
0:14 - What is Institutional Advertising?
0:38 - Example of institutional advertising (FC Barcelona)
1:46 - Product Advertising
2:31 - Example of Pioneering Advertising
- Pioneering Advertising (Phones & Movies)
2:42 - Example of Competitive Advertising
- Competitive Advertising (Nike Adverts)
2:58 - Example of Comparative Advertising
- Comparative Advertising (Apple)
3:18 - Why use Different Types of Advertising?
––––––––––––––––––––––––––––––––––––––––––––––––––
Came across a great saying:
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage
––––––––––––––––––––––––––––––––––––––––––––––––––
Additional Reading
Different Types of Advertising
https://ameoll.wordpress.com/2015/09/...
Product Advertising
http://kolibri.teacherinabox.org.au/m...
––––––––––––––––––––––––––––––––––––––––––––––––––
School of Learning
Arnav Dutta
LinkedIn: arnav-dutta-a2020a44
3 سال پیش
در تاریخ 1400/04/17 منتشر شده
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