Broad, Phrase, Or Exact Match Type: Which Keyword Match Type Should I Use?
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Broad, phrase, or exact match type: which keyword match type should you use for a phrase like ‘order pizza online’? Here are my top tips:
Order pizza online should be in broad, exact or phrase? So you're asking whether this keyword “order pizza online”. Do you use them in broad, exact or phrase? So the cheapest click would be the broad click, then the phrase, and then the exact would be the most expensive click. If you just want to show your ads for “order pizza online” then I would say use exact. Having said that exact and phrase are not exact and phrase anymore. Google is going to show ads to close variants of those exact and phrase match keywords as well. So if I was you, a pizza restaurant or takeaways or delivery parlours you are only running as in a local area of about 5 miles, maybe 10 miles. 10 miles is too far for most restaurants. I know that around the 5-mile radius. What I would highly recommend that you do is don't just look at the search network, you go on the search, display, video, Gmail, and all these channels and put your ads out there.
Now you may be running a busy lifestyle or very busy with your business. There are no excuses anymore to not run these on all these channels because Performance Max can help you do that. You just run a simple campaign and let Google do all the heavy lifting. You’ve got display, search, video and everything you need to create videos and show them the process of how you create your pizza, show them how you deliver, how you take orders, how quickly you can deliver, and so on. Create videos about to meet the team, the delivery drivers, the guys and girls in the kitchen who are cooking the pizza and so on. That builds trust. And then you start to see that your brand campaigns and your brand search terms for your pizza parlour will start to go up. So, going back to your question, I would say put all three, if you want to in the same ad group or in separate ad groups, you can set up the campaign either way and then see which ones are bringing you the best conversions, the best cost per conversion, and so on.
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Useful links
👉 Our Website - https://sfdigital.co.uk
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➡️ LinkedIn: LinkedIn: uzairkharawala
➡️ Twitter: Twitter: sfdigital
➡️ Facebook: Facebook: sfdigitalstudios
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➡️ Website: https://www.sfdigital.co.uk
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Broad, phrase, or exact match type: which keyword match type should you use for a phrase like ‘order pizza online’? Here are my top tips:
Order pizza online should be in broad, exact or phrase? So you're asking whether this keyword “order pizza online”. Do you use them in broad, exact or phrase? So the cheapest click would be the broad click, then the phrase, and then the exact would be the most expensive click. If you just want to show your ads for “order pizza online” then I would say use exact. Having said that exact and phrase are not exact and phrase anymore. Google is going to show ads to close variants of those exact and phrase match keywords as well. So if I was you, a pizza restaurant or takeaways or delivery parlours you are only running as in a local area of about 5 miles, maybe 10 miles. 10 miles is too far for most restaurants. I know that around the 5-mile radius. What I would highly recommend that you do is don't just look at the search network, you go on the search, display, video, Gmail, and all these channels and put your ads out there.
Now you may be running a busy lifestyle or very busy with your business. There are no excuses anymore to not run these on all these channels because Performance Max can help you do that. You just run a simple campaign and let Google do all the heavy lifting. You’ve got display, search, video and everything you need to create videos and show them the process of how you create your pizza, show them how you deliver, how you take orders, how quickly you can deliver, and so on. Create videos about to meet the team, the delivery drivers, the guys and girls in the kitchen who are cooking the pizza and so on. That builds trust. And then you start to see that your brand campaigns and your brand search terms for your pizza parlour will start to go up. So, going back to your question, I would say put all three, if you want to in the same ad group or in separate ad groups, you can set up the campaign either way and then see which ones are bringing you the best conversions, the best cost per conversion, and so on.
#broadmatch #broadmatchkeywords #phrasematch #phrasematchkeywords #keywordmatchtypes #exactmatch #exactmatchkeywords #digitalmarketingagency #marketingagency #digitalagency #googleadsoptimizationtips #googleadsoptimization #googleadsrecommendations #PPCChat #SEM #PPC #googleads #googleadstips #googleadstutorials #googleadstraining #googleadsoptimisation #googleadvertising #learngoogleads #googleadsconsultant #googleadsexpert #googleadsettings #googleadsspecialist #digitalmarketing
Here’s a list of some of the tools we use for our agency. Some of them are affiliate links and it helps us to support our channel. We’d appreciate it if you do use one. Thank you!
Useful links
👉 Our Website - https://sfdigital.co.uk
👉 5 Biggest Google Ads Blunders To Avoid - https://sfdigital.co/3S0agJK
➡️ LinkedIn: LinkedIn: uzairkharawala
➡️ Twitter: Twitter: sfdigital
➡️ Facebook: Facebook: sfdigitalstudios
➡️ Instagram: Instagram: sfdigital
➡️ GMB Page: https://g.page/sfdigital
➡️ Website: https://www.sfdigital.co.uk
👉 American Express - See benefits worths $5,400
Get upto100,000 points. Best way to manage your cash flow for all your ads. Get 54 days of interest-free credit & other amazing benefits.
https://sfdigital.co.uk/amex
👉 Clickmagick - 14-day Free Trial
Bullet-proof Google Ads conversion tracking. Track, Optimize and scale like a Pro
https://sfdigital.co.uk/clickmagick
👉 Unbounce - Free Trial + Save 35%
Best A/B split testing landing page builder. Convert more visitors into leads, signups, and sales.
https://sfdigital.co.uk/unbounce
👉 GHL - Start Free Trial Now
Power up your business. Elevate your marketing with the no.1 CRM.
https://sfdigital.co.uk/ghl
👉 No Limit Creative - 14-day Free Trial
Get effective brand growth with a dedicated design team
https://sfdigital.co.uk/nlc
👉 Ad Creative - Try For Free
#1 most used AI tool for advertising. Generate ad creatives that outperform your competitors.
https://sfdigital.co.uk/ac
👉 DataFeedWatch - Try It Free For 15 days + 20% off 3 months
Start optimizing your Google Ads product feeds today. Automate any product feed in 3 simple steps. Used by 17,000+ brands.
https://sfdigital.co.uk/dfw
👉 InVideo - Save 30%
Turn any idea or content into video, instantly
https://sfdigital.co.uk/invideo
👉 WP Engine - 4 months FREE
Your WordPress site will love it here
https://sfdigital.co.uk/wpengine
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