UPDATE: Broad vs Phrase vs Exact Match

When it comes to Google Ads, there are three main match types: broad match, phrase match, and exact match.

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Broad match is the most flexible option, allowing your ad to show up for a wide variety of searches that are related to your keywords. Phrase match is slightly more restrictive as it allows you to show your ads on searches that include the meaning of your keyword. Exact match is the most restrictive option, only showing your ad when someone searches for a very close match to your keyword phrase. Which option(s) should you choose? In this video we’ll discuss the similarities and differences of the match types, and what combination could work best for your business.

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