Features of Marketing

#shortsvideo #businessstudiesclass12 #marketing
Features of Marketing
1) Need and Want : focus is on understanding the needs and wants of customers.
2) Creating marketing offering: Offering a product or service by specifying its features, shape size and color etc.
3) Customer value
4) Exchange Mechanism:
a.  At least two parties
b. Both parties must have something viewed valuable by other
c. Free to accept or reject the offer.
d. Feels desirable to deal with other.
e. Capable of communication and delivery