Marketing Management Philosophies
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Marketing Management Philosophies
1) PRODUCTION CONCEPT: To sell the product when products are inexpensive and are easily available. Mass level production and mass level distribution. Main focus: large scale production to decrease the cost.
2) Product Concept: firms which follow the product concept propose that the way to realize business goals by making quality products. Main Focus: Good quality, added features in product
3) Selling Concept: selling what you have, to sell whatever is produced by using intensive promotional techniques.
4) Marketing concept: identify the needs and customer satisfaction.
5) Social marketing Concept: customer satisfaction with welfare of the society and keeping in mind social ethical and ecological aspects of marketing
Marketing Management Philosophies
1) PRODUCTION CONCEPT: To sell the product when products are inexpensive and are easily available. Mass level production and mass level distribution. Main focus: large scale production to decrease the cost.
2) Product Concept: firms which follow the product concept propose that the way to realize business goals by making quality products. Main Focus: Good quality, added features in product
3) Selling Concept: selling what you have, to sell whatever is produced by using intensive promotional techniques.
4) Marketing concept: identify the needs and customer satisfaction.
5) Social marketing Concept: customer satisfaction with welfare of the society and keeping in mind social ethical and ecological aspects of marketing
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در تاریخ 1401/12/29 منتشر شده
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