How to use B2B Buyer Personas to Persuade Decision-Makers

What would you do if your API wasn't being adopted at the rate you wanted, but the problem wasn't developer engagement and uptake?  Instead, what if your issue was with gaining approval from the other members of the B2B buying committee - including C-Levels and VPs. In this short video, we'll show you how one of our clients tackles this challenge with buyer persona research. Research that helped our client understand key pain points, jobs-to-be-done, and more for all members of the buying committee, and use that information to make real changes to their marketing and sales efforts.

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