Copywriting Guru John Carlton on How to Write Copy That Forces People to Buy from You
57.7 هزار بار بازدید -
5 سال پیش
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~~~~~
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton.
For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Free Gun' ad.
What can you expect to learn from this podcast episode?
This episode is a real chance to learn from a true legend and take the principles of direct-response marketing, that was so well established and effective in direct mail and newspapers/magazines ads, and translate them into today's digital advertising world to benefit your own business!
Here are some of the things we cover:
- John’s definition of good copy
- What sort of difference can good copy make on a website?
- Attention: How can you keep people’s attention on a page long enough for them to be influenced by your message? PLUS: Who is a more formidable enemy - the magazine page turn or the back button?
- John’s website copy sins that lead visitors NOT to convert
- Objection Handling: How to identify the main buyer objections when you’re writing your website copy
- Personality vs Sales: Getting the balance right in your copy
- Writing Copy for Video: John’s top examples and what he thinks makes a compelling video script
- Long Form Video (i.e. webinar) vs Short Form Video (i.e. Facebook ad)
- Email: How to make sure your emails get read and discussions on the optimal email length
- John’s tips for becoming a better writer
For show notes, head to https://exposureninja.com/episode120
While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!
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🔎 Request a Marketing Review
Request a review of your website and we'll send you a video outlining how we'll increase your traffic, leads, and sales.
https://exposureninja.com/ryt/review/
🎤 Listen To Our Podcast
Spotify: https://bit.ly/ENpodcastSpotify
iTunes: https://bit.ly/ENPodcastItunes
🤩 Follow Us on Social Media
LinkedIn: LinkedIn: exposureninja
Twitter: Twitter: exposureninja
Facebook: Facebook: ExposureNinja
Instagram: Instagram: exposureninja
📧 Get in Touch
Have a question for our team?
Have a subject you'd like covered?
Email us at [email protected]
👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #ExposureNinjaPodcast #DigitalMarketing
Copywriting Guru John Carlton on How ...
►► Join our Telegram channel: https://t.me/exposureninja
►► Join our Facebook group: Facebook: exposureninjadojo
►► Try Semrush for FREE: https://thankyouninjas.com/
►► Try SE Ranking for FREE: http://bestninjatool.com
~~~~~
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton.
For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Free Gun' ad.
What can you expect to learn from this podcast episode?
This episode is a real chance to learn from a true legend and take the principles of direct-response marketing, that was so well established and effective in direct mail and newspapers/magazines ads, and translate them into today's digital advertising world to benefit your own business!
Here are some of the things we cover:
- John’s definition of good copy
- What sort of difference can good copy make on a website?
- Attention: How can you keep people’s attention on a page long enough for them to be influenced by your message? PLUS: Who is a more formidable enemy - the magazine page turn or the back button?
- John’s website copy sins that lead visitors NOT to convert
- Objection Handling: How to identify the main buyer objections when you’re writing your website copy
- Personality vs Sales: Getting the balance right in your copy
- Writing Copy for Video: John’s top examples and what he thinks makes a compelling video script
- Long Form Video (i.e. webinar) vs Short Form Video (i.e. Facebook ad)
- Email: How to make sure your emails get read and discussions on the optimal email length
- John’s tips for becoming a better writer
For show notes, head to https://exposureninja.com/episode120
While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!
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Best SEO Tools — 🥊 Tested and Compared
The Best SEO Tools — 🥊 Tested and Com...
How to Easily Increase Online Sales for a Small Business
How to Easily Increase Online Sales f...
How To Get Featured Snippets on Google
How To Get Featured Snippets on Google
6 Tips to Increase Your eCommerce Sales
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How To Create Landing Pages That Convert at 43%
How To Create Landing Pages That Conv...
How To Reach 100 Sales a Day on Your Website
How To Reach 100 Sales a Day on Your ...
Unlocking Gymshark's £150 Million Marketing Strategy Success Story
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How to Increase Organic Traffic to Yo...
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How The Hut Group Uses SEO to Turnover £1.1bn
How The Hut Group Uses SEO to Turnove...
📺 How to Increase Your Ranking, Traffic, and Leads/Sales
How To Increase Your Ranking
What Is a Sitemap? (and How To Submit...
How To Increase Your Traffic
How To Write Perfect* Page Titles and...
How To Increase Your Leads and Sales
Video
🔎 Request a Marketing Review
Request a review of your website and we'll send you a video outlining how we'll increase your traffic, leads, and sales.
https://exposureninja.com/ryt/review/
🎤 Listen To Our Podcast
Spotify: https://bit.ly/ENpodcastSpotify
iTunes: https://bit.ly/ENPodcastItunes
🤩 Follow Us on Social Media
LinkedIn: LinkedIn: exposureninja
Twitter: Twitter: exposureninja
Facebook: Facebook: ExposureNinja
Instagram: Instagram: exposureninja
📧 Get in Touch
Have a question for our team?
Have a subject you'd like covered?
Email us at [email protected]
👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #ExposureNinjaPodcast #DigitalMarketing
Copywriting Guru John Carlton on How ...
5 سال پیش
در تاریخ 1397/12/27 منتشر شده
است.
57,761
بـار بازدید شده