How The Hut Group Uses SEO to Turnover £1.1bn (Digital Marketing Deep Dive)
15.7 هزار بار بازدید -
4 سال پیش
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~~~~~
Join Tim in reverse-engineering the success of one of the UK's largest privately held companies, The Hut Group.
As an eCommerce monster, The Hut Group manages over one hundred eCommerce sites globally in competitive markets such as fashion and beauty. Their aggressive approach to digital marketing has helped this company to reach a staggering £1.1bn in sales last year.
So, how has The Hut Group grown from one site to one hundred, establishing itself as the ultimate eCommerce powerhouse?
We guide you through the early 2000s when The Hut Group specialised in the sale of CDs to present day, where the company has a plethora of household names under their belt. From Look Fantastic to My Protein, we dissect some of The Hut Group's most successful websites to pick out the key factors of their insane success.
Spoiler alert! SEO is one of them.
The Hut Group invests 8.6% of revenue into sales and marketing with a large portion of this financing successful search campaigns.
From writing unique, SEO-optimised descriptions for every product they offer to gain position one for key terms like "whey protein" for My Protein, The Hut Group benefits from organic search and in many ways, relies on it.
Although Tim gives credit where it's due, this episode reveals the good, the bad and the ugly of The Hut Group.
Hint, the ugly lies in defeated blogs, neglected content strategies and ignored social accounts.
By listening to this episode, you'll not only learn how to better your eCommerce business by mirroring The Hut Group's success but also how to avoid its mistakes. The Hut Group hasn’t recovered from Google’s medic update in 2018 and is seriously lacking in social content and engagement compared to its competitors. These are mistakes which Tim warns could cost the eCommerce giant if shopper behaviour shifts towards social in the future.
For more information and show notes, head to: https://exposureninja.com/podcast/162/
00:00 –– What is The Hut Group?
04:46 –– The Hut Group's acquisition strategy
06:57 –– The Hut Group's digital marketing
09:40 –– The eCommerce experience
23:58 –– How The Hut Group drives traffic
30:06 –– The Hut Group's link strategy
32:17 –– The Hut Group's paid advertising
34:20 –– The Hut Group's social media
40:32 –– The Hut Group in summary
Get your free website review @ https://exposureninja.com/ryt/review/
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🔎 Request a Marketing Review
Struggling to get more traffic?
Struggling to increase your leads and sales?
We're here to help.
Request a review of your website and we'll send you a video outlining how we'll increase your traffic, leads, and sales.
https://exposureninja.com/ryt/review/
🎤 Listen To Our Podcast
Spotify: https://bit.ly/ENpodcastSpotify
iTunes: https://bit.ly/ENPodcastItunes
🤩 Follow Us on Social Media
LinkedIn: LinkedIn: exposureninja
Twitter: Twitter: exposureninja
Facebook: Facebook: ExposureNinja
Instagram: Instagram: exposureninja
📧 Get in Touch
Have a question for our team?
Have a subject you'd like covered?
Email us at [email protected]
👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #HutGroup #SEO
How The Hut Group Uses SEO to Turnove...
►► Join our Telegram channel: https://t.me/exposureninja
►► Join our Facebook group: Facebook: exposureninjadojo
►► Try Semrush for FREE: https://thankyouninjas.com/
►► Try SE Ranking for FREE: http://bestninjatool.com
~~~~~
Join Tim in reverse-engineering the success of one of the UK's largest privately held companies, The Hut Group.
As an eCommerce monster, The Hut Group manages over one hundred eCommerce sites globally in competitive markets such as fashion and beauty. Their aggressive approach to digital marketing has helped this company to reach a staggering £1.1bn in sales last year.
So, how has The Hut Group grown from one site to one hundred, establishing itself as the ultimate eCommerce powerhouse?
We guide you through the early 2000s when The Hut Group specialised in the sale of CDs to present day, where the company has a plethora of household names under their belt. From Look Fantastic to My Protein, we dissect some of The Hut Group's most successful websites to pick out the key factors of their insane success.
Spoiler alert! SEO is one of them.
The Hut Group invests 8.6% of revenue into sales and marketing with a large portion of this financing successful search campaigns.
From writing unique, SEO-optimised descriptions for every product they offer to gain position one for key terms like "whey protein" for My Protein, The Hut Group benefits from organic search and in many ways, relies on it.
Although Tim gives credit where it's due, this episode reveals the good, the bad and the ugly of The Hut Group.
Hint, the ugly lies in defeated blogs, neglected content strategies and ignored social accounts.
By listening to this episode, you'll not only learn how to better your eCommerce business by mirroring The Hut Group's success but also how to avoid its mistakes. The Hut Group hasn’t recovered from Google’s medic update in 2018 and is seriously lacking in social content and engagement compared to its competitors. These are mistakes which Tim warns could cost the eCommerce giant if shopper behaviour shifts towards social in the future.
For more information and show notes, head to: https://exposureninja.com/podcast/162/
00:00 –– What is The Hut Group?
04:46 –– The Hut Group's acquisition strategy
06:57 –– The Hut Group's digital marketing
09:40 –– The eCommerce experience
23:58 –– How The Hut Group drives traffic
30:06 –– The Hut Group's link strategy
32:17 –– The Hut Group's paid advertising
34:20 –– The Hut Group's social media
40:32 –– The Hut Group in summary
Get your free website review @ https://exposureninja.com/ryt/review/
🎥 Enjoyed This Video? You'll Love These Too
How To Write Perfect* Page Titles and Meta Descriptions for SEO
How To Write Perfect* Page Titles and...
How to Choose the Right Keywords for SEO
How to Choose the RIGHT Keywords for SEO
How To Get To The Top of Google
How To Get To The Top of Google (Rank...
How to Easily Increase Online Sales for a Small Business
How to Easily Increase Online Sales f...
How To Get Featured Snippets on Google
How To Get Featured Snippets on Google
6 Tips to Increase Your eCommerce Sales
6 Tips to Increase Your eCommerce Sales
Unlocking Gymshark's £150 Million Marketing Strategy Success Story
Gymshark's £150 Million Marketing Str...
📺 How to Increase Your Ranking, Traffic, and Leads/Sales
How To Increase Your Ranking
What Is a Sitemap? (and How To Submit...
How To Increase Your Traffic
How To Write Perfect* Page Titles and...
How To Increase Your Leads and Sales
Video
🔎 Request a Marketing Review
Struggling to get more traffic?
Struggling to increase your leads and sales?
We're here to help.
Request a review of your website and we'll send you a video outlining how we'll increase your traffic, leads, and sales.
https://exposureninja.com/ryt/review/
🎤 Listen To Our Podcast
Spotify: https://bit.ly/ENpodcastSpotify
iTunes: https://bit.ly/ENPodcastItunes
🤩 Follow Us on Social Media
LinkedIn: LinkedIn: exposureninja
Twitter: Twitter: exposureninja
Facebook: Facebook: ExposureNinja
Instagram: Instagram: exposureninja
📧 Get in Touch
Have a question for our team?
Have a subject you'd like covered?
Email us at [email protected]
👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #HutGroup #SEO
How The Hut Group Uses SEO to Turnove...
4 سال پیش
در تاریخ 1399/05/07 منتشر شده
است.
15,745
بـار بازدید شده