Nielsen's Marketing Mix Modeling in 60 Seconds

Our Marketing Mix Models use statistical analysis to
understand past trends and predict the future effect of
marketing tactics on sales, helping companies achieve
their business objectives and drive value. Insights
identified enable you to understand the impact of a wide
array of marketing activities, including offline (such as
linear TV, in-store promotions) and online (such as
search, display, online video, social), and know what to
do next.
http://nlsn.co/6050EuvII

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