MGT211 Short Lecture - 27 | VU Short Lecture | Marketing in (Urdu / Hindi)
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In Lecture 27 of the
In Lecture 27 of the Introduction to Business course, the focus is on marketing and the key concepts associated with it. The lecture begins by discussing the difference between marketing and selling, highlighting the fact that marketing is a broader concept that encompasses all activities involved in identifying and satisfying customer needs, whereas selling is primarily focused on persuading customers to purchase a product or service.
The lecture then moves on to discuss the concept of value and its importance in marketing. Value is defined as the perceived benefits of a product or service relative to its cost, and is a key factor in customer decision-making. The lecturer also explains the four types of utility - time, place, ownership, and form - which are important considerations in creating value for customers.
The lecturer then provides an overview of the different types of products, including consumer products and industrial products. Consumer products are those that are purchased by individuals for personal use, while industrial products are those that are purchased by businesses for use in their operations. The lecturer goes on to explain the different categories of consumer products, such as convenience products, shopping products, and specialty products.
Finally, the lecture discusses the importance of understanding customer needs and preferences in developing successful marketing strategies. By identifying and meeting the needs of customers, businesses can create value and build strong, long-lasting relationships with their customers.
Overall, Lecture 27 provides a comprehensive overview of the key concepts and principles of marketing, highlighting the importance of creating value for customers and understanding their needs and preferences. Students will come away from the lecture with a solid understanding of the fundamentals of marketing and how they apply in the real world of business.
#MGT211
#VUShortLectures
#IntroductiontoBusiness
#VirtualUniversityPakistan
@thevirtualuniversityofpakistan
If you ever need anything, please feel free to reach out me at my eMail [email protected] and at my contact +92 301 685 2116 same as on WhatsApp no.
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The lecture then moves on to discuss the concept of value and its importance in marketing. Value is defined as the perceived benefits of a product or service relative to its cost, and is a key factor in customer decision-making. The lecturer also explains the four types of utility - time, place, ownership, and form - which are important considerations in creating value for customers.
The lecturer then provides an overview of the different types of products, including consumer products and industrial products. Consumer products are those that are purchased by individuals for personal use, while industrial products are those that are purchased by businesses for use in their operations. The lecturer goes on to explain the different categories of consumer products, such as convenience products, shopping products, and specialty products.
Finally, the lecture discusses the importance of understanding customer needs and preferences in developing successful marketing strategies. By identifying and meeting the needs of customers, businesses can create value and build strong, long-lasting relationships with their customers.
Overall, Lecture 27 provides a comprehensive overview of the key concepts and principles of marketing, highlighting the importance of creating value for customers and understanding their needs and preferences. Students will come away from the lecture with a solid understanding of the fundamentals of marketing and how they apply in the real world of business.
#MGT211
#VUShortLectures
#IntroductiontoBusiness
#VirtualUniversityPakistan
@thevirtualuniversityofpakistan
If you ever need anything, please feel free to reach out me at my eMail [email protected] and at my contact +92 301 685 2116 same as on WhatsApp no.
Enjoy 24/7 Teachers Online - Advance Learning!
Thanks for watching our video, if you like It: Please do not forget LIKE, SHARE, COMMENT and SUBSCRIBE to our channel 24/7 Teachers Online
Admin
Channel: Virtual Student Support Services
Channel: 24/7 Teachers Online
Channel: Key to Success
Channel: Home Stuff
Channel: Love Laugh Learn Live
Channel: No Need of Academy
Website: https://www.vusss.com
Contact: +92 301 685 2116
WhatsApp: +92 301 685 2116
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