MGT211 Short Lecture - 29 | VU Short Lecture | Marketing Mix and Marketing Segmentation in (Urdu)
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In Lecture 29 of the
In Lecture 29 of the Introduction to Business course, the focus is on the marketing mix and marketing segmentation. The marketing mix refers to the four key elements of marketing strategy: product, price, place, and promotion.
The lecturer begins by discussing the product element of the marketing mix, which involves developing a product or service that meets the needs of the target market. The lecturer highlights the importance of product design, packaging, branding, and features in creating a successful product.
Next, the lecture moves on to price, which involves setting a price that reflects the value of the product or service and meets the needs of the target market. The lecturer explains the different pricing strategies that businesses can use, such as cost-plus pricing, value-based pricing, and dynamic pricing.
The lecture then covers the place element of the marketing mix, which involves getting the product to the target market through channels such as retail stores, online marketplaces, or direct sales. The lecturer explains the different distribution channels that businesses can use, such as wholesalers, retailers, and agents.
Finally, the lecture covers the promotion element of the marketing mix, which involves communicating the value of the product or service to the target market through advertising, sales promotion, public relations, and personal selling. The lecturer highlights the importance of understanding the target audience and developing a message that resonates with their needs and preferences.
The lecture then moves on to marketing segmentation, which involves dividing the target market into smaller, more homogeneous groups based on demographic, geographic, psychographic, or behavioral factors. The lecturer explains the different types of segmentation and provides examples of how businesses can use segmentation to develop more targeted marketing strategies.
Overall, Lecture 29 provides students with a comprehensive overview of the marketing mix and marketing segmentation, highlighting the importance of developing a product that meets the needs of the target market, setting a price that reflects its value, getting it to the market through the right channels, and communicating its value through effective promotion. By understanding the marketing mix and segmentation, businesses can develop more effective marketing strategies and succeed in the competitive marketplace.
#MGT211
#VUShortLectures
#IntroductiontoBusiness
#VirtualUniversityPakistan
@thevirtualuniversityofpakistan
If you ever need anything, please feel free to reach out me at my eMail [email protected] and at my contact +92 301 685 2116 same as on WhatsApp no.
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The lecturer begins by discussing the product element of the marketing mix, which involves developing a product or service that meets the needs of the target market. The lecturer highlights the importance of product design, packaging, branding, and features in creating a successful product.
Next, the lecture moves on to price, which involves setting a price that reflects the value of the product or service and meets the needs of the target market. The lecturer explains the different pricing strategies that businesses can use, such as cost-plus pricing, value-based pricing, and dynamic pricing.
The lecture then covers the place element of the marketing mix, which involves getting the product to the target market through channels such as retail stores, online marketplaces, or direct sales. The lecturer explains the different distribution channels that businesses can use, such as wholesalers, retailers, and agents.
Finally, the lecture covers the promotion element of the marketing mix, which involves communicating the value of the product or service to the target market through advertising, sales promotion, public relations, and personal selling. The lecturer highlights the importance of understanding the target audience and developing a message that resonates with their needs and preferences.
The lecture then moves on to marketing segmentation, which involves dividing the target market into smaller, more homogeneous groups based on demographic, geographic, psychographic, or behavioral factors. The lecturer explains the different types of segmentation and provides examples of how businesses can use segmentation to develop more targeted marketing strategies.
Overall, Lecture 29 provides students with a comprehensive overview of the marketing mix and marketing segmentation, highlighting the importance of developing a product that meets the needs of the target market, setting a price that reflects its value, getting it to the market through the right channels, and communicating its value through effective promotion. By understanding the marketing mix and segmentation, businesses can develop more effective marketing strategies and succeed in the competitive marketplace.
#MGT211
#VUShortLectures
#IntroductiontoBusiness
#VirtualUniversityPakistan
@thevirtualuniversityofpakistan
If you ever need anything, please feel free to reach out me at my eMail [email protected] and at my contact +92 301 685 2116 same as on WhatsApp no.
Enjoy 24/7 Teachers Online - Advance Learning!
Thanks for watching our video, if you like It: Please do not forget LIKE, SHARE, COMMENT and SUBSCRIBE to our channel 24/7 Teachers Online
Admin
Channel: Virtual Student Support Services
Channel: 24/7 Teachers Online
Channel: Key to Success
Channel: Home Stuff
Channel: Love Laugh Learn Live
Channel: No Need of Academy
Website: https://www.vusss.com
Contact: +92 301 685 2116
WhatsApp: +92 301 685 2116
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