Product Types - convenience, shopping, specialty, unsought Goods

0:00 Introduction
0:30 What is a convenience product?
2:30 What is a shopping product?
5:05 What is a specialty product?
7:38 What is an unsought product?
8:55 Marketing mix implications

Learn what are the different types of products - Convenience, shopping, specialty, and unsought goods. What makes them different? What the types of products tell us about our choice in terms of our marketing mix strategies.

Dr. Chanchal Tamrakar
The Marketing Channel
https://www.youtube.com/themarketingc...

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• #types_of_products
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• #shopping_goods
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• #specialty_goods
• #specialty_products
• #unsought_goods
• #unsought_products
• #marketing_mix
• #4_ps
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