Marketing Research Process (Methodology) Part-2

This is the second part of the  short video, in the series of The Basics of Marketing,in which, I have tried to explain the concept of Marketing Research, which further comprises of  Defining the Problem and Research Objectives, Developing the Research Plan, Gathering Secondary Data, Primary Data Collection, Implementing the Research Plan & Interpreting and Reporting the Findings.

I  hope you will enjoy & learn from this humble effort. So keep watching & keep learning “The Basics of Marketing”. Enjoy….and please do not forget to leave your valued comments & suggestions below…

Basically “The Basics of Marketing” is a humble effort to elaborate Marketing Fundamentals & Principles, the current trends in Marketing and core concepts. Whenever appropriate, I will include the Wikipedia & Websters’ definitions etc…
I hope you will enjoy “The Basics of Marketing”…

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