Impact of Personal Factors on Consumer Buying Behavior (life-cycle, lifestyle & self-concept etc.)

In this short video, in the series of the Basics of Marketing, I have tried to explain the concept of Impact of Personal Factors on Consumer Buying Behavior, which further comprises of age & life-cycle stage, occupation, economic situation, lifestyle and personality & self-concept.

I  hope you will enjoy & learn from this video. So keep watching & keep learning “The Basics of Marketing”. Enjoy….and please do not forget to leave your valued comments & suggestions below…

Basically “The Basics of Marketing” is an effort to elaborate Marketing Fundamentals & Principles, the current trends in Marketing and core concepts.
Where ever appropriate I will also add the Wikipedia & Websters’ Definitions etc, as well…
I hope you will enjoy “The Basics of Marketing…


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