Introduction to QR code tracking - QR Code KIT

Learn about QR code tracking: what statistical data can be tracked and measured with dynamic QR codes.

Dynamic QR codes are linked to a short URL. Aside from allowing the QR code to be recyclable, a short URL also collects statistical data. Each time a QR code is scanned, it tracks:

- Unique scans
- Scans
- Daily analytics
- Countries and cities
- Audience (age and gender provided the user has its device associated to a Google account and the information is set to public)
- Operating systems
- Mobile devices

There are two types of scans in QR code tracking: unique scan counts as the first time a QR code was scanned in one day. A scan includes a sequence of visits to the content of the QR code after a unique scan in one day.

Once your dynamic QR code is published and scanned, you can track and measure its progress within the dashboard of the QR code generator with the tracking you chose to create the QR. QR Code KIT offers the ability to download reports for presentation and connect the statistics to Google Analytics to get even more options there.

With the statistical data at your disposal, you will have a complete understanding of how well your QR code campaign is performing. It will help you identify trends, redefine your call-to-action if needed, and engage your target audience even better by doing so.

QR code tracking is the key to making your QR code endeavor shine.

▶️ Static QR codes vs Dynamic QR codes: Static QR codes vs dynamic QR codes -...

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Well, that's it for now. Take care and see you later!

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