Using Keyword Match Types In Google Ads

In this video, you will learn about the different keyword match types in Google Ads, including broad, phrase, exact, and negative match keywords. Plus, when to use the different keyword match types in your search campaigns, and what happens when you add the same keyword with multiple match types.

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JUMP TO A TOPIC:
00:00 Introduction
00:18 Broad match keywords
01:01 Phrase match keywords
01:49 Exact match keywords
02:17 Close variants
02:40 Match types compared
02:59 Negative match keywords
03:56 When to use the different match types
06:24 Conclusion
05:08 Duplicating keywords with match types