Ep. 4.1 - Marketing Mix Modeling: How to show Adstock and Diminishing Returns Graphs on EXCEL
5.1 هزار بار بازدید -
2 سال پیش
-
How much should I spend
How much should I spend before my channel saturates?
Today we are gonna use our Marketing Mix Modeling (MMM) techniques we learnt in the previous episodes to display adstock and diminishing returns on excel explaining a procedure on seeing graphically.
It is gonna be a short and simple video to understand how to show to stakeholders these transformation and make easier for them to deduct hypothesis and experiments off of these insights
The structure of the episode:
0:00 Intro
1:39 Diminishing Return Graph
6:20 AdStock Graph
11:35 End notes
TEMPLATE: https://bit.ly/excelmmm
If you want to reach out:
Marketing Mix Modeling Service: https://bit.ly/3vcopZA
Linkedin: https://bit.ly/3p9rkON
Today we are gonna use our Marketing Mix Modeling (MMM) techniques we learnt in the previous episodes to display adstock and diminishing returns on excel explaining a procedure on seeing graphically.
It is gonna be a short and simple video to understand how to show to stakeholders these transformation and make easier for them to deduct hypothesis and experiments off of these insights
The structure of the episode:
0:00 Intro
1:39 Diminishing Return Graph
6:20 AdStock Graph
11:35 End notes
TEMPLATE: https://bit.ly/excelmmm
If you want to reach out:
Marketing Mix Modeling Service: https://bit.ly/3vcopZA
Linkedin: https://bit.ly/3p9rkON
2 سال پیش
در تاریخ 1400/12/04 منتشر شده
است.
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بـار بازدید شده