Marketing ROI: Calculating Your Return on Investment

PLEASE NOTE: At the 9 minute and 30 second point of this video, I say "100 Thousand" when I should have said "100." The screen says "100" which is correct. I flubbed it by saying "100 Thousand" (twice, mind you!). D'oh!

How do you calculate the return on investment (ROI) of your marketing campaigns? It's not as difficult as it looks. Learn everything you need to know in this short video tutorial by Jamie Turner.

0:00 Introduction
0:50 Taking a Look Back
3:15 Overview
3:48 Understanding the Language of Finance
5:49 Calculating Lifetime Value (LTV)
8:11 Calculating Your ROI
11:42 A Quick Recap

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