No.20 ~ Advertising’s Role in Marketing Mix | with example | Product | Price | Place | Promotion |
21.1 هزار بار بازدید -
4 سال پیش
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📕 Advertising Management Book series
📕 Advertising Management Book series 📕
Advertising Management Book series
========================================
📕 Production and Operation Management Book Series 📕
Production & Operation Management Boo...
========================================
✅ How to Purchase Advertising Management Book PDF ✅
Advertising Management and personal s...
========================================
00:00 Intro
01:16 Meaning of Marketing Mix
02:51 Advertising and product
04:46 Advertising and Price
06:02 Advertising and Place
06:58 Advertising and Promotion
Introduction
The marketing mix ( also known as the 4Ps ) is used by a business as a tool to assist them in pursuing their objectives. The marketing mix principles are controllable variables, which have to be carefully regulated and must meet the need of the defined target group. It is the strategy used to perform marketing effectively.
Advertising Role in Marketing Mix
1.) Advertising and product
2.) Advertising and Price
3.) Advertising and Place
4.) Advertising and Promotion
1.) Advertising and product
Advertising plays a very crucial role in promoting the product of the company. A product is the heart of any program. "without a good product one has nothing. Advertising makes able the marketer to sell the product and to satisfy the consumer. Through advertising, marketer gives the information regarding. . . . . . . .
a) Functional feature: By advertising, the marketer can inform about the various features of the product.
b) Aesthetic design: By advertising consumers know about the shape, size, design, color of the product.
c) Instruction for use: Marketer gives information about the correct use of the product to increase its value.
d) Warranty: By advertising, the marketer tells about the warranty and guarantee condition about the price.
e) Product Differentiation and Positioning: Through advertising, marketers able to differentiate their product from the competitor and create a good image in the mind of the consumer.
2.) Advertising and Price
Price is an important consideration in buying decisions. Every one of us would like to know the price of the product for comparison purposes before finally deciding to buy. Advertising sometimes carries the price tag of the product. Advertising plays a very important role in determining the value of the product. The factors are . . . . . . . . . . . .
Advertising Management Book series
========================================
📕 Production and Operation Management Book Series 📕
Production & Operation Management Boo...
========================================
✅ How to Purchase Advertising Management Book PDF ✅
Advertising Management and personal s...
========================================
00:00 Intro
01:16 Meaning of Marketing Mix
02:51 Advertising and product
04:46 Advertising and Price
06:02 Advertising and Place
06:58 Advertising and Promotion
Introduction
The marketing mix ( also known as the 4Ps ) is used by a business as a tool to assist them in pursuing their objectives. The marketing mix principles are controllable variables, which have to be carefully regulated and must meet the need of the defined target group. It is the strategy used to perform marketing effectively.
Advertising Role in Marketing Mix
1.) Advertising and product
2.) Advertising and Price
3.) Advertising and Place
4.) Advertising and Promotion
1.) Advertising and product
Advertising plays a very crucial role in promoting the product of the company. A product is the heart of any program. "without a good product one has nothing. Advertising makes able the marketer to sell the product and to satisfy the consumer. Through advertising, marketer gives the information regarding. . . . . . . .
a) Functional feature: By advertising, the marketer can inform about the various features of the product.
b) Aesthetic design: By advertising consumers know about the shape, size, design, color of the product.
c) Instruction for use: Marketer gives information about the correct use of the product to increase its value.
d) Warranty: By advertising, the marketer tells about the warranty and guarantee condition about the price.
e) Product Differentiation and Positioning: Through advertising, marketers able to differentiate their product from the competitor and create a good image in the mind of the consumer.
2.) Advertising and Price
Price is an important consideration in buying decisions. Every one of us would like to know the price of the product for comparison purposes before finally deciding to buy. Advertising sometimes carries the price tag of the product. Advertising plays a very important role in determining the value of the product. The factors are . . . . . . . . . . . .
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