How to Create Authentic Content in the Age of AI, with Jason Mitchell of Movement Strategy

Jason Mitchell is the Founder and CEO of Movement Strategy, an agency that has grown from a scrappy startup in a college dorm room to a 150-person team working with major brands like Amazon, Nike, Netflix, and Warner Bros.

Jason joined me on my podcast this week to dive deep into the importance of adaptability in the world of social media, building a culture of curiosity and agility, and his thoughts on the future of social-centric marketing.

Here are the key topics we covered:

[03:34] The early days of Movement Strategy: From dorm room to the Denver Nuggets
[07:46] Scaling the agency: Balancing client work and company culture
[13:33] Adapting to the ever-changing social media landscape
[18:24] The power of AI in social media marketing: Opportunities and challenges
[24:18] Building a social-centric brand: Movement's unique approach
[29:21] Fostering a culture of transparency and open communication
[35:47] The future of social media: Jason's predictions and insights
[42:01] The increasing importance of influencers and social commerce
[48:27] Growing pains: What Jason misses (and doesn't miss) about the early days