CH 17 | PART - 23 || SELECTING THE MARKETING COMMUNICATION MIX || PHILIP KOTLER || IBPS SO EXAM ||

#HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 17 OF MARKETING  FROM PHILIP KOTLER .

COMPLETE MARKETING FROM PHILIP KOTLER BOOK LINK :-
Marketing (Philip Kotler) || CH- 1 (P...

##TOPICS COVERED IN THIS VIDEO ARE##

- STEP 6 OF DEVELOPING EFFECTIVE COMMUNICATIONS PROCESS
- WHAT IS MARKETING COMMUNICATION MIX
- 8 MAJOR MODES OF COMMUNICATION AS PER PHILIP KOTLER BOOK
- FEATURES OF COMMUNICATION TOOLS
- WHAT IS ADVERTISING
- UNIQUE FEATURES OF ADVERTISING
- ADVANTAGES OF ADVERTISING
- IS COMMUNICATION TOOLS ARE SUBSTITUTE OF EACH OTHER
- CAN YOU SUBSTITUTE ONE COMMUNICATION TOOL FOR OTHER TOOL

- PROCESS OF DEVELOPING EFFECTIVE COMMUNICATIONS :-
  1. IDENTIFY THE TARGET AUDIENCE
  2. DETERMINE COMMUNICATIONS OBJECTIVES
  3. DESIGN THE COMMUNICATIONS
  4. SELECT COMMUNICATIONS CHANNEL
  5. ESTABLISH TOTAL MARKETING COMMUNICATIONS BUDGET
  6. SELECTING COMMUNICATION MIX
  7. MEASURE RESULTS
  8. MANAGE INTEGRATED MARKETING COMMUNICATIONS



COMPLETE MARKETING FROM PHILIP KOTLER BOOK LINK :-
Marketing (Philip Kotler) || CH- 1 (P...


BEST STRATEGY TO COMPLETE PHILIP KOTLER BOOK LINK :-
MARKETING MANAGEMENT BOOK BY PHILIP K...

• #education
• #philip_kotler_book_marketing_for_ugc_net_2022
• #ugc_net_exam_2022_marketing
• #step_6_of_developing_effective_communications_process
• #what_is_marketing_communication_mix
• #8_major_modes_of_communication_as_per_philip_kotler_book
• #features_of_communication_tools
• #what_is_advertising
• #unique_features_of_advertising
• #is_communication_tools_are_substitute_of_each_other
• #can_you_substitute_one_communication_tool_for_other_tool
• #marketing_knowledge_for_growing_business