No.44 ~ Legal Aspects of Advertising | with example | positive and negative aspects |
13.5 هزار بار بازدید -
3 سال پیش
-
📕 Advertising Management Book series
📕 Advertising Management Book series 📕
Advertising Management Book series
========================================
📕 Production and Operation Management Book Series 📕
Production & Operation Management Boo...
========================================
✅ How to Purchase Advertising Management Book PDF ✅
Advertising Management and personal s...
========================================
00:00 Intro
00:49 Meaning of Legal Aspects
03:06 Need of Regulation
03:19 Morality or Taste
04:22 Untruthful Advertising
05:45 Harmful Effects.
06:16 Restricts Entry of New Units
06:56 Rules and regulation controlling advertising
Meaning of Legal Aspects of Advertising
Advertising has many unethical activities - social, economic, and moral. It misleads the people by believing them what is not true. Today advertising company's face several legal restrictions. The government has taken the proper action to pass laws to regulate advertising and protect consumer interest.
Advertising is regulated or monitored by several govt bodies such as the Advertising Standards Council of India ( ASCI ) and the Advertising Agencies Association of India ( AAAI ). In 1914, the Federal Trade Commission Act ( FTC ) come into existence to control deceptive advertising. FTC Act provides guidelines for ethical and unlawful advertising.
Need to Regulate Advertising
1.) Morality or Taste.
2.) Untruthful Advertising.
3.) Harmful Effects.
4.) Restricts Entry of New Units.
1.) Morality or Taste.
Morality in simple words is the rules and set standards that define what is wrong or what is right. It makes the difference between a good or bad ones. Many people criticized advertising that it is often in bad taste. It affects culture and social traditions. Government bodies monitor the advertising that it should not harm the customers morality or taste.
2.) Untruthful Advertising.
It is true that consumers get attracted to the products and services which are of good quality but available at a cheaper price. It saves customers money and provides them extra or the same feature as compared to substitute products. These ads are truth from the customer side as they believe that the product is real but untruthful from the advertiser side because they are misleading the customers.
3.) Harmful Effects.
4.) Restricts Entry of New Units.
Rest will be covered in video . . . . . .
Advertising Management Book series
========================================
📕 Production and Operation Management Book Series 📕
Production & Operation Management Boo...
========================================
✅ How to Purchase Advertising Management Book PDF ✅
Advertising Management and personal s...
========================================
00:00 Intro
00:49 Meaning of Legal Aspects
03:06 Need of Regulation
03:19 Morality or Taste
04:22 Untruthful Advertising
05:45 Harmful Effects.
06:16 Restricts Entry of New Units
06:56 Rules and regulation controlling advertising
Meaning of Legal Aspects of Advertising
Advertising has many unethical activities - social, economic, and moral. It misleads the people by believing them what is not true. Today advertising company's face several legal restrictions. The government has taken the proper action to pass laws to regulate advertising and protect consumer interest.
Advertising is regulated or monitored by several govt bodies such as the Advertising Standards Council of India ( ASCI ) and the Advertising Agencies Association of India ( AAAI ). In 1914, the Federal Trade Commission Act ( FTC ) come into existence to control deceptive advertising. FTC Act provides guidelines for ethical and unlawful advertising.
Need to Regulate Advertising
1.) Morality or Taste.
2.) Untruthful Advertising.
3.) Harmful Effects.
4.) Restricts Entry of New Units.
1.) Morality or Taste.
Morality in simple words is the rules and set standards that define what is wrong or what is right. It makes the difference between a good or bad ones. Many people criticized advertising that it is often in bad taste. It affects culture and social traditions. Government bodies monitor the advertising that it should not harm the customers morality or taste.
2.) Untruthful Advertising.
It is true that consumers get attracted to the products and services which are of good quality but available at a cheaper price. It saves customers money and provides them extra or the same feature as compared to substitute products. These ads are truth from the customer side as they believe that the product is real but untruthful from the advertiser side because they are misleading the customers.
3.) Harmful Effects.
4.) Restricts Entry of New Units.
Rest will be covered in video . . . . . .
3 سال پیش
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