Marketing Mix
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Marketing Mix
Marketing mix is the essence of any marketing endeavor. It is the main building block.
Product: product signifies the tangible or intangible product offered to the market. Product is a bundle of utilities.
Important component: Product mix, branding, packaging,labelling
Price mix: important decisions related to fixing of price.
Place mix: refers to important decisions related to physical distribution of goods and services. Place mix include : channels of distribution and physical movement of the goods.
PROMOTION MIX : activities they are undertaken to communicate with customer and distribution channels to enhance the sales of the firm.
Elements of promotion mix: advertising, sales promotion, personal selling and public relations.
Marketing Mix
Marketing mix is the essence of any marketing endeavor. It is the main building block.
Product: product signifies the tangible or intangible product offered to the market. Product is a bundle of utilities.
Important component: Product mix, branding, packaging,labelling
Price mix: important decisions related to fixing of price.
Place mix: refers to important decisions related to physical distribution of goods and services. Place mix include : channels of distribution and physical movement of the goods.
PROMOTION MIX : activities they are undertaken to communicate with customer and distribution channels to enhance the sales of the firm.
Elements of promotion mix: advertising, sales promotion, personal selling and public relations.
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