How LEGO changed Star Wars forever
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For the 25th anniversary of the LEGO Star Wars theme, it's time to look back on the origins of one of the most successful brand partnerships in LEGO history. Once upon a time, the LEGO Group was very hesitant to jump on a bandwagon as toy companies across the world rushed to take advantage of Star Wars Episode I: The Phantom Menace.
This reluctance to engage actually worked to the LEGO Group's favour, as a relatively small launch ended up snowballing into a partnership that has lasted for a quarter of a century.
Music by Scott Buckley – released under CC-BY 4.0. www.scottbuckley.com.au
For the 25th anniversary of the LEGO Star Wars theme, it's time to look back on the origins of one of the most successful brand partnerships in LEGO history. Once upon a time, the LEGO Group was very hesitant to jump on a bandwagon as toy companies across the world rushed to take advantage of Star Wars Episode I: The Phantom Menace.
This reluctance to engage actually worked to the LEGO Group's favour, as a relatively small launch ended up snowballing into a partnership that has lasted for a quarter of a century.
Music by Scott Buckley – released under CC-BY 4.0. www.scottbuckley.com.au
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