The Importance of Product Positioning
12.7 هزار بار بازدید -
7 سال پیش
-
If you would like to
If you would like to learn more about product positioning take our Optimal Product Management and Product Marketing training course.
http://280.gr/2ztJgIS
In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.
This video's topic is the critical importance of product positioning.
Tom finds positioning to be one of those topics that can be quite misunderstood in the marketplace.
Tom has heard some experienced marketing people say that once you have built your product, then you want to define the positioning.This is surprising and frustrating to see however, because it's complete wrong.
That is the opposite order of what you should really do, we need to start with the product positioning, and that defines what the product actually is.
If you don't know the positioning, how do you know what to build?
Positioning is not important just for the product, but for the other elements of the 4 Ps of Marketing: Price, Promotion, and Place.
Beginning with the product positioning is a crucial decision that you need to make as a Product Manager, probably the most important determination when bringing a product to market.
Don't do this out of order, clearly define the position you want to take in the marketplace then you can make decisions about your product and all the other strategies in Product Management and Product Marketing.
If you would like to learn more about product positioning take our Optimal Product Management and Product Marketing training course.
http://280.gr/2ztJgIS
http://280.gr/2ztJgIS
In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.
This video's topic is the critical importance of product positioning.
Tom finds positioning to be one of those topics that can be quite misunderstood in the marketplace.
Tom has heard some experienced marketing people say that once you have built your product, then you want to define the positioning.This is surprising and frustrating to see however, because it's complete wrong.
That is the opposite order of what you should really do, we need to start with the product positioning, and that defines what the product actually is.
If you don't know the positioning, how do you know what to build?
Positioning is not important just for the product, but for the other elements of the 4 Ps of Marketing: Price, Promotion, and Place.
Beginning with the product positioning is a crucial decision that you need to make as a Product Manager, probably the most important determination when bringing a product to market.
Don't do this out of order, clearly define the position you want to take in the marketplace then you can make decisions about your product and all the other strategies in Product Management and Product Marketing.
If you would like to learn more about product positioning take our Optimal Product Management and Product Marketing training course.
http://280.gr/2ztJgIS
7 سال پیش
در تاریخ 1396/07/28 منتشر شده
است.
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