Distribution (Place) Decisions
49.6 هزار بار بازدید -
5 سال پیش
-
This video explains the main
This video explains the main factors that influence how a business organises the distribution of products.
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VIDEO CHAPTERS
https://www.seevid.ir/fa/w/G5XTIts7dQk Introduction
https://www.seevid.ir/fa/w/G5XTIts7dQk Elements of the 7Ps
https://www.seevid.ir/fa/w/G5XTIts7dQk What is distribution
https://www.seevid.ir/fa/w/G5XTIts7dQk Key distribution questions
https://www.seevid.ir/fa/w/G5XTIts7dQk What is a distribution channel
https://www.seevid.ir/fa/w/G5XTIts7dQk Distribution intermediaries
https://www.seevid.ir/fa/w/G5XTIts7dQk Multichannel distribution
VIDEO SUMMARY
This video is about making decisions on how to distribute a business's products and services. The decisions a business makes about distribution, also referred to as place, need to be consistent with the other elements of the marketing mix, which are product, price, and promotion.
The video discusses four key questions that businesses need to consider when making distribution decisions:
Where do target customers buy?
How do customers buy?
To what extent can you sell directly to your customers?
To what extent is technology changing the way distribution is organized?
The video also talks about distribution channels, which are the flow of a product from production to consumption. There are different stages in a distribution channel, and each intermediary in the channel takes some of the profits and responsibilities of selling the product or service. The video mentions three main types of intermediaries: retailers, wholesalers, and distributors.
The video concludes by saying that in a separate video, they will discuss multi-channel distribution, which is a way for businesses to use more than one type of arrangement to get their products to customers.
5 سال پیش
در تاریخ 1398/08/06 منتشر شده
است.
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