Can Marketers Win Google’s Rigged Search Game?
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SparkToro released a new study
SparkToro released a new study on zero-click search, which reveals that 37% of users’ sessions begin and end with a single query on the search engine results page. Further, of the searches that do result in a click, nearly 30% go to another Alphabet-owned property.
While the search game seems to be increasingly rigged in Google’s favor, Robert Rose still sees the potential for marketers to win by producing high-quality, informative content.
📣So what do you think? Will SparkToro’s data on search behaviors change your approach to driving content discovery? Let us know in the comments.
👀 Related: How To Adapt Your SEO and Content Strategies for SGE and AI Experiences- https://contentmarketinginstitute.com...
⭐️Sources: https://sparktoro.com/blog/2024-zero-...
While the search game seems to be increasingly rigged in Google’s favor, Robert Rose still sees the potential for marketers to win by producing high-quality, informative content.
📣So what do you think? Will SparkToro’s data on search behaviors change your approach to driving content discovery? Let us know in the comments.
👀 Related: How To Adapt Your SEO and Content Strategies for SGE and AI Experiences- https://contentmarketinginstitute.com...
⭐️Sources: https://sparktoro.com/blog/2024-zero-...
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در تاریخ 1403/04/22 منتشر شده
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