New Solution Success: Using Message Testing to Ensure an Effective Launch

Imagine you're a leading provider of open-source solutions for IT teams getting ready to bring a new solution to market. What would you do to ensure its messaging will resonate with target personas?

In this short video, we'll explain how we conducted a series of In-Depth Interviews (IDIs) with key target personas, including CIOs, Directors of Operations, and more, across diverse industries like Manufacturing, Education, Technology, and Finance. During these interviews, we systematically evaluated and gathered feedback on the messaging they encountered. Equipped with this valuable input, our client gained the assurance needed to confidently bring their product to the market, knowing that their messaging had been refined and would resonate with their key targets.

#b2b #messagetesting #b2bmessaging #opensource