How to Leverage B2B Research for Impactful Thought Leadership

How is AI being perceived by C-levels and VPs in heavily regulated industries? That is the question a client of ours recently came to us with. Before they could develop effective thought leadership content that deeply resonated with this audience, they needed to better understand the answer.

In this short video, we'll show you how we conducted in-depth interviews (IDIs) to reveal the deep concerns and specific opportunities that these leaders saw with AI. Our client used these insights to develop impactful content that established their place as thought leaders in the industry.