10 Mistakes Authors Make When Marketing Their Books
746 بار بازدید -
2 سال پیش
-
These are common mistakes we
These are common mistakes we see indie authors make when marketing their books and our ideas + insights on how you can reach more readers. We have a special focus on subscriptions for this episode, per usual :).
Join our community of subscription authors: Facebook: subscriptionsforauthors
Free storytelling insights delivered to your inbox each week: https://storytellersruletheworld.com/
And join Ream, the all-in-one publishing platform by fiction authors for fiction authors: https://www.reamstories.com
Review/rate Storytellers Rule the World on your favorite podcast app. You can also find the episode transcripts here: https://storytellersruletheworld.com/...
Thank you so much for tuning into the show! Always feel free to reach out to the team at [email protected]
ABOUT STORYTELLERS RULE THE WORLD
We help authors break free from publishers, retailers, and big-tech platforms that take advantage of us. The most powerful people in publishing are YOU – storytellers. We have four portals for authors.
Foundations for Authors, Serials for Authors, Subscriptions for Authors, and Discovery for Authors. We’ve created multiple free books, 100+ hours of video training, and have nearly 10,000 authors in our community ready to help you reach your storytelling dreams.
Emilia Rose, a multi-six-figure romance author and co-founder of Ream, and Michael Evans, sci-fi author of a dozen novels and CEO of Ream, are here to help you succeed in the future of publishing as the founders of Storytellers Rule the World.
But wait... what is Ream?
ABOUT REAM
Ream is an all-in-one publishing platform for fiction authors.
We help authors like you grow, monetize, and connect with your readers without any middlemen or exclusivity agreements in the way
Ditch the complicated software, unfriendly terms, and hundreds of dollars in fees. Welcome to a place where authors rule 👑.
Ream combines the best features of a mailing list, community platform like Discord or Facebook Groups, and a world-class reading and listening experience into one easy-to-use platform. All for $0 a month. We only make money when you do — and authors keep 90% of what they earn.
You can join Ream here: https://reamstories.com
EPISODE OUTLINE:
0:00 - 0:33 Introduction
0:33 - 1:56 Context for this Podcast
1:56 - 5:41 Mistake #1: Short-Term Marketing (aka Brand v.s. Performance Marketing)
5:42 - 8:12 Using Social Media to Build Your Brand
8:13 - 12:30 Mistake #2: Pricing Your Book Like a Commodity
12:31 - 17:17 How LitRPG Authors Use Serialization + Subscriptions to Reach More Readers
17:18 - 19:19 Mistake #3: Not Getting Readers Before You Release
19:20 - 21:15 Using Serialization to “Test” Your Story
21:16 - 22:30 Mistake #4: Trying to Do Everything at Once
22:31 - 23:47 Writing to a Community, instead of Writing to Market
23:48 - 26:12 Mistake #5: Not Taking Advantage of Network Effects
26:13 - 27:53 Using Cumulative Advantage to Propel Your Author Business
27:55 - 29:00 Mistake #6: Jumping on Marketing Bandwagons
29:01 - 30:15 Using BookTube Shorts and Instagram Reels for Marketing
30:16 - 31:17 Sponsoring Reading Creators to Garner Sales
31:18 - 35:42 Mistake #7: Not Hyper-focusing on Read-through Rate
35:43 - 37:25 Mistake #8: Not Clearly Defining Your Brand for Readers
37:25 - 41:12 The Power of Aligning Your Values with Your Readers
41:13 - 44:43 Mistake #9: Not Nurturing Your Superfans
44:45 - 50:00 Mistake #10: Not Utilizing Multi-Media Marketing (+ ideas for multi-media book marketing)
50:02 - 52:08 Each Co-Host Shares Their Takeaway from this Episode
52:09 - 55:16 The Future of Subscriptions for Authors
Join our community of subscription authors: Facebook: subscriptionsforauthors
Free storytelling insights delivered to your inbox each week: https://storytellersruletheworld.com/
And join Ream, the all-in-one publishing platform by fiction authors for fiction authors: https://www.reamstories.com
Review/rate Storytellers Rule the World on your favorite podcast app. You can also find the episode transcripts here: https://storytellersruletheworld.com/...
Thank you so much for tuning into the show! Always feel free to reach out to the team at [email protected]
ABOUT STORYTELLERS RULE THE WORLD
We help authors break free from publishers, retailers, and big-tech platforms that take advantage of us. The most powerful people in publishing are YOU – storytellers. We have four portals for authors.
Foundations for Authors, Serials for Authors, Subscriptions for Authors, and Discovery for Authors. We’ve created multiple free books, 100+ hours of video training, and have nearly 10,000 authors in our community ready to help you reach your storytelling dreams.
Emilia Rose, a multi-six-figure romance author and co-founder of Ream, and Michael Evans, sci-fi author of a dozen novels and CEO of Ream, are here to help you succeed in the future of publishing as the founders of Storytellers Rule the World.
But wait... what is Ream?
ABOUT REAM
Ream is an all-in-one publishing platform for fiction authors.
We help authors like you grow, monetize, and connect with your readers without any middlemen or exclusivity agreements in the way
Ditch the complicated software, unfriendly terms, and hundreds of dollars in fees. Welcome to a place where authors rule 👑.
Ream combines the best features of a mailing list, community platform like Discord or Facebook Groups, and a world-class reading and listening experience into one easy-to-use platform. All for $0 a month. We only make money when you do — and authors keep 90% of what they earn.
You can join Ream here: https://reamstories.com
EPISODE OUTLINE:
0:00 - 0:33 Introduction
0:33 - 1:56 Context for this Podcast
1:56 - 5:41 Mistake #1: Short-Term Marketing (aka Brand v.s. Performance Marketing)
5:42 - 8:12 Using Social Media to Build Your Brand
8:13 - 12:30 Mistake #2: Pricing Your Book Like a Commodity
12:31 - 17:17 How LitRPG Authors Use Serialization + Subscriptions to Reach More Readers
17:18 - 19:19 Mistake #3: Not Getting Readers Before You Release
19:20 - 21:15 Using Serialization to “Test” Your Story
21:16 - 22:30 Mistake #4: Trying to Do Everything at Once
22:31 - 23:47 Writing to a Community, instead of Writing to Market
23:48 - 26:12 Mistake #5: Not Taking Advantage of Network Effects
26:13 - 27:53 Using Cumulative Advantage to Propel Your Author Business
27:55 - 29:00 Mistake #6: Jumping on Marketing Bandwagons
29:01 - 30:15 Using BookTube Shorts and Instagram Reels for Marketing
30:16 - 31:17 Sponsoring Reading Creators to Garner Sales
31:18 - 35:42 Mistake #7: Not Hyper-focusing on Read-through Rate
35:43 - 37:25 Mistake #8: Not Clearly Defining Your Brand for Readers
37:25 - 41:12 The Power of Aligning Your Values with Your Readers
41:13 - 44:43 Mistake #9: Not Nurturing Your Superfans
44:45 - 50:00 Mistake #10: Not Utilizing Multi-Media Marketing (+ ideas for multi-media book marketing)
50:02 - 52:08 Each Co-Host Shares Their Takeaway from this Episode
52:09 - 55:16 The Future of Subscriptions for Authors
2 سال پیش
در تاریخ 1401/04/22 منتشر شده
است.
746
بـار بازدید شده