How To Write Website Copy That Converts (and ISN'T Boring)

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In this video, I'll teach you the four-step copywriting process our agency uses to write compelling website copy that sells.

I'll take you through the important set-up stage, helping you to prepare for writing great copy by getting your copywriting project organised properly. It might not sound like fun, but it's a crucial step in creating pages that convert well.

I'll then take you through the research stage. This is where the best high-converting landing pages are defined. Without research, there's no way to know what your pages' content should look like.

Importantly, you need to know which type of language you website needs. People don't engage with boring business copy. They only get sucked in by relatable Plain English copy that speaks to them and addresses their problems.

You need to speak in benefits, not features. This is something I cover better in the video, but people don't buy features. They buy benefits.

Someone doesn't buy a Lamborghini Urus because it has a 4.0-liter twin-turbo V8 engine. No. They buy it because it's wicked fast and they feel fantastic when they drive it.

I also talk about the goals of a page. It always surprises me how many prospective client websites I look at which are full of pages without goals.

There has to be something for the page's reader to do. Whether they need to click a button, fill out a form, or download an eBook. People need something to do and when before you start writing you need to have this goal in mind.

This is start of process. There's much more to it. To learn how to write copy that sells well, you'll have to watch the video.

And at the end of the video I'll share a six-point checklist with you that we use to make sure every page we create is set-up to succeed every single time.

⏲ Timestamps
00:00 — What's in this video
01:44 — Step 1 of our copywriting process
03:21 — Step 2
05:57 — Step 3
09:19 — Step 4
10:41 — How to start writing
11:30 — What every page needs
17:23 — BONUS Checklist

🔗 Mentioned Resources

https://www.grammarly.com/
http://www.hemingwayapp.com/

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