How to create B2B buyer personas that drive marketing and revenue growth with Stormie Andrews
74 بار بازدید -
2 سال پیش
-
Stormie Andrews is the Founder
Stormie Andrews is the Founder of Yokel Local. He is an award-winning author, having co-authored "Power of the Platform, Speakers on Success" with Jack Canfield, Brian Tracy, and Les Brown.
In July 2020, he released - “The World’s Best Buyer Persona System” which is the foundational first step to outsmarting your competition.
The system is so effective, that he was recognized by Intercon as one of the Top 50 Tech Visionaries in the world.
In this episode, Stormie shares how we can create a b2b buyer persona that actually drives effective marketing and revenue growth. Insights he shares include:
Why do some marketing agencies see so much churn with their client base
How to solve the issue of setting the right expectations with b2b clients
The success marketing wheel and its components
Why some businesses do not create effective b2b buyer personas
What is "transfer of knowledge learning" and how does it help set expectations
The difference in b2b buyer persona approach Stormie advocates for in his book as opposed to what is advocated by others
Who should be involved in creating a b2b buyer persona
and much much more ...
For more check out - https://www.sproutworth.com/b2b-buyer...
00:00 Introduction
00:52 How Stormie got started with agency work
11:00 It's not who they are, but how they think
15:19 It's more than psychographics
17:45 Why companies experience churn
21:34 Expectation setting with clients
29:07 Being smart (not cute) in developing b2b buyer personas
32:43 Understanding buyer motivations
35:26 How to address the issue of multiple decision makers when crafting your b2b buyer personas
40:43 Using b2b buyer personas to build trust
In July 2020, he released - “The World’s Best Buyer Persona System” which is the foundational first step to outsmarting your competition.
The system is so effective, that he was recognized by Intercon as one of the Top 50 Tech Visionaries in the world.
In this episode, Stormie shares how we can create a b2b buyer persona that actually drives effective marketing and revenue growth. Insights he shares include:
Why do some marketing agencies see so much churn with their client base
How to solve the issue of setting the right expectations with b2b clients
The success marketing wheel and its components
Why some businesses do not create effective b2b buyer personas
What is "transfer of knowledge learning" and how does it help set expectations
The difference in b2b buyer persona approach Stormie advocates for in his book as opposed to what is advocated by others
Who should be involved in creating a b2b buyer persona
and much much more ...
For more check out - https://www.sproutworth.com/b2b-buyer...
00:00 Introduction
00:52 How Stormie got started with agency work
11:00 It's not who they are, but how they think
15:19 It's more than psychographics
17:45 Why companies experience churn
21:34 Expectation setting with clients
29:07 Being smart (not cute) in developing b2b buyer personas
32:43 Understanding buyer motivations
35:26 How to address the issue of multiple decision makers when crafting your b2b buyer personas
40:43 Using b2b buyer personas to build trust
2 سال پیش
در تاریخ 1401/04/31 منتشر شده
است.
74
بـار بازدید شده