Positioning Statements of Top Brands + How To Guide

​Do you want to know how to write a positioning statement?

In this video I showcase positioning statements of some of the most famous brands.

What Is A Positioning Statement — 0:51
1. Amazon — 2:23
2. Nike — 2:56
3. Apple — 3:30
4. McDonald's— 4:08
5. Coca-Cola — 4:44
6. Starbucks — 5:18
7. Disney — 5:51

By the end of this video, you’ll have an overview of what a positioning statement is and why it's important to brand building.

You'll also get my step-by-step process to writing a positioning statement

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