Ch 8 Part 3 | Principles of Marketing | Kotler. People, Organization, Place, Social Marketing.
10.3 هزار بار بازدید -
7 سال پیش
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Organization marketing consists of activities
Organization marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward an organization
Person marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular people.
Place marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular places.
Social marketing is the use of commercial marketing concepts and tools in programs designed to influence individuals’ behavior to improve their well-being and that of society.
Person marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular people.
Place marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular places.
Social marketing is the use of commercial marketing concepts and tools in programs designed to influence individuals’ behavior to improve their well-being and that of society.
7 سال پیش
در تاریخ 1396/05/16 منتشر شده
است.
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