Ice Spice Starry Ad - Super Bowl LVIII Commercial: A Soda Revolution | #blux

BLUX
BLUX
90.4 هزار بار بازدید - 5 ماه پیش - 🍋🌟 Get ready for a
🍋🌟 Get ready for a fizzy revolution with 'Ice Spice & STARRY Shine in Super Bowl LVIII Ad: A Soda Revolution', brought to you by BLUX. PepsiCo's latest innovation, STARRY, is making a splash during Super Bowl LVIII with its debut commercial featuring the Grammy-nominated, platinum-selling hip hop sensation, Ice Spice. This groundbreaking campaign, titled 'It's Time To See Other Sodas,' introduces STARRY's vibrant mascots, Lem and Lime, and their mission to refresh the soda world.

Launched in January 2023, STARRY has already disrupted the beverage industry, offering a crisp, clear, and refreshingly new lemon lime soda option. The Super Bowl commercial marks a significant moment for STARRY, positioning it as the third-largest player in the lemon lime category, and for Ice Spice, whose drill-inspired music and baddie attitude have captured fans worldwide.

Michael Smith, Head of STARRY Brand Marketing, draws parallels between Ice Spice's unique impact on hip hop and STARRY's fresh take on lemon lime sodas. This collaboration is set to dazzle viewers on Super Bowl Sunday, showcasing a fun, irreverent narrative where Ice Spice breaks up with her 'ex-lemon lime soda' for the enticing flavors of STARRY. 🎶💔

The commercial embodies music, culture, and humor, urging fans to ditch their old sodas for STARRY's distinct experience. Ice Spice expresses her excitement about starring in her first Super Bowl ad, aligning with a brand that 'Hits Different™.'

STARRY's Super Bowl debut is just the beginning, with more activations planned, including a chance to win tickets to see Ice Spice live at Coachella Valley Music and Arts Festival in April 2024. Additionally, STARRY's playful presence on Tinder and special 'Break-Up Kits' offer fans a unique way to engage with the brand and embrace their new soda love. 💘🎉

#IceSpiceSTARRY #SuperBowlAd #SodaRevolution #SuperBowlLVIII #BLUX 🌟

For more about innovative collaborations, breakthrough ad campaigns, and the latest buzz from the world of entertainment and beverages, subscribe to BLUX. Dive into the stories that are shaping our culture and discover the brands that are changing the game. 🌟 #blux

— SUBSCRIBE TO #BLUX NOW 🎬
YouTube: @bluxverse
Twitter: Twitter: bluxverse
Instagram: Instagram: bluxlive



— Elevate with Bluxperience 📺
2024 © BLUX
5 ماه پیش در تاریخ 1402/11/16 منتشر شده است.
90,496 بـار بازدید شده
... بیشتر