Digital Transformation Is About People, Not Just Technology | Eureka!

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Dow has been in operation for 123 years. While leading the company's digital transformation, Melanie Kalmar, Corporate VP, CIO and Chief Digital Officer at Dow, realized that it was less about technology and more about how customers and employees interact.

By focusing on people and workflow simplification, Dow made it easier for Dow’s customers to do business with the company, while also providing capabilities for its employees, matching how they use digital tools throughout their lives.

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