How To Create an Ideal Customer Profile (ICP): The 9 Key Elements to Understand Your Customers

Myk Pono
Myk Pono
7.1 هزار بار بازدید - 6 سال پیش - READ MORE: Ideal Customer Profile
READ MORE: Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile: http://bit.ly/2WcL7wu

► COURSE: How to Conduct Customer and Prospect Interviews: https://gtminstitute.podia.com/how-to...

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The 9 Key Elements to Understand Your Customers:

Step 1: Target organization
Step 2: Customer demographics
Step 3: Day in the life of your customer
Step 4: Environment (market / external forces)
Step 5: Buying process
Step 6: Pains / Problems, Values
Step 7: Empathy: Think, Feel, Say, and Do
Step 8: Read, Attend, Follow
Step 9: Who do you want your customers to become?
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ABOUT:

Myk Pono is a marketing and product growth strategist, advisor, consultant, and writer. He helps entrepreneurs and companies with marketing and product growth focusing on creating an ideal customer profile, brand story, strategic messaging, customer acquisition strategy, go-to-market strategy, and content strategy and distribution.

He co-authored Mastering Product Experience in SaaS with Product-Led Go-To-Market Strategy | https://bit.ly/39XNVU9.
His essays on marketing were read by over 500,000 people.

READ MORE:

►Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile | http://bit.ly/2WcL7wu

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►How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy | http://bit.ly/2KjvoVC

►How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns | http://bit.ly/2Hptf9a

►How to Design Marketing Campaigns: The Importance of Market Segmentation | http://bit.ly/2LrGkBb

►Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS | http://bit.ly/2jWjUwn

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6 سال پیش در تاریخ 1397/07/13 منتشر شده است.
7,135 بـار بازدید شده
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