Zappos' Hsieh: Building a Formidable Brand

Related Story: www.gsb.stanford.edu/news/headlines/Zappos_10_15.h… Zappos CEO Tony Hsieh offers a compelling account of his transformation from callow Harvard student entrepreneur through his years as a dot-com wunderkind to the creator of a formidable brand. Zappos.com, Inc.: www.zappos.com Designing Happiness, MKT 555 media: faculty-gsb.stanford.edu/aaker/pages/Designing_Hap… Center for Social Innovation podcast: sic.conversationsnetwork.org/ Stanford University's Entrepreneurship Corner: ecorner.stanford.edu/

• #education
• #entrepreneurship
• #marketing
• #media_technology
• #competition
• #consumer
• #organizational_behavior
• #small_business
• #start_ups
• #education
• #educational
• #lecture