Journey of India's Largest Performance Agency | Vivek Bhargava | Communicate2 to Dentsu
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Meet the founder of Communicate2
Meet the founder of Communicate2 Vivek Bhargava who later sold the agency to Dentsu. Join us in the interesting Journey of Vivek Bhargava, the founder of Communicate 2, to learn how he made Communicate2 the largest performance agency in the country. Was Communicate2 Vivek Bhargava's first Venture? What were Vivek Bhargava's learnings in the CD ROM's business? Did he create a CD for Chandrababu Naidu? How did Vivek Bhargava enter the SEO Business? How do you charge a Premium to the client? How do you show value of a service to the client and move away from a price discussion? How do you sell agency services to a client?
How do you sell a business? How to sell a startup? How to get that Initial business for a start up? Where do entrepreneurs go wrong? How to negotiate with commercial guys? How did Communicate2 win the ICICI pitch? How to attract initial investments? Learn Sales from Vivek Bhargava. How to make decisions in Business? What is the Risk Rewards Ratio in decision Making? Anupam Mittal's 4 lens of Decision Making? Learn the process of Decision Making. Why is it important to have good habits in life? Do good Habits help you Succeed? How to get that Angel Investment? How to approach an investor for getting Angel Investments? Vivek Bhargava's thought on Angel Investments.
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00:00 When the competition backed out. HDFC Bank - Communicate 2 Client Agency Relationship
06:03 Returning to Mumbai from Mussorie and learning the importance of being Likeable
07:10 Lesson learnt in School in Mumbai -Importance of being the best and topping
08:45 Family Carrot rule - Employ family members into business and make them work hard
10:12 Birth of Communicate 2 and first venture
11:14 Indians are humble which is not good for marketing.
12:25 CD ROM business in early days .Making the CD for Chandrababu Naidu
13:30 Early days of marketing
15:25 Beginning of SEO business
16:15 Charging Rs 1.5 crs to a client for SEO
17:30 Bringing Ben Hayes to India for building SEO practise.
19:10 How to show value to clients and move away from Price discussion.
21:00 Where do entrepreneurs go wrong
24:07 Example of Initial work: website of Mucchad Panwalla website & MTV website
27:10 Negotiating with Commercial guys & proving the value to the stakeholders
28:45 Winning the ICICI Bank pitch
32:22 Setting up the culture & client consciousness
34:43 Speaking at conferences & Dentsu deal conversation starter
36:01 Business slowdown due to Financial crisis of 2008 and Dentsu deal getting canned
37:05 Setback suffered in 2009 was a leaning experiences towards becoming better entrepreneur
39:05 Book called Happiness is a Muscle written by Vivek
40:38 Vivek’s Sales experience , belief system , and success in sales
44:17 Praise from Vivek’s father on his success, buying a house , stocking the bar
45:08 Selling Communicate2 to Dentsu. Relationship with Ashish Bhasin
49:32 Growing responsibility within Dentsu
51:27 HDFC Bank Pitch, Kavita Joshi, Competition bowing out
52:20 How to make a decision
57.22 Risk Reward ratio in decision making
58.00 Shark Tank India's Anupam Mittals’ Four lens for making decision
58:32 Buying a Table Tennis team - Goa Challengers . Gives access to Corporate India , box seats etc
1:01:08 Compounding of good habits leads to results
1:01:50 Importance of Sports in making an individual
1:02:50 How to face failure & cope up with it
1:04:05 Principles of Selling
1:07:25 Importance of having the right founding team
1:09:10 Idea behind ProfitWheel, the Need Gap & Opportunity
1:14:50 Raising Capital for Profitwheel from friends & family
1:17:14 Vivek’s thoughts on Angel investing and pay it forward philosophy
1:23:07 How does an entrepreneur get in touch with Vivek for Angel investing
1:25:35 Why SAAS companies struggle in India - Growth Vs Saving mindset of Indian companies
1:29:25 Importance of small incremental progress adding up to long term benefits
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