The Paradox of Choice, Barry Schwartz

Built into the DNA of the U.S. and other western societies is the conviction that freedom of choice is good, and more choice is always better than less. But Barry Schwartz, emeritus professor of psychology at Swarthmore College and visiting professor at Berkeley’s Haas School of Business, argues the opposite, making the case that the abundance of choice in western societies is actually making us miserable. Filmed September 20, 2017.

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