FMCG Distribution Channel | Urban And Rural FMCG Distribution | FMCG Business | FMCG Product Sales

In FMCG Business there are distribution channels. FMCG Distribution Channel are mainly 2 types - Urban FMCG distribution channel and Rural FMCG distribution channel , the FMCG product sales happens through both urban and rural FMCG channels of distribution. It is important for FMCG companies to decide on the Distribution channel to take their fmcg business to the right target consumers. Choosing the right FMCG distribution channel  is also part of the Go To Market strategy of the company. A fmcg business starts with a fmcg product, every fmcg product is targeted at some category of consumers. The FMCG distribution channel enables the fmcg company to reach more consumers faster. FMCG business grows only when more consumers buy the fmcg product sold by the fmcg company. The FMCG distribution has to done in a cost effective and efficient manner.
Key Takeaways from this video:
1. What is FMCG distribution channel
2. What is Urban and Rural Distribution channel
3. How does FMCG product sales happens through these distribution channel
4. Who are the intermediaries or channel partners in the FMCG distribution channel

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