How To Create Your Ideal Target Customer Profile for Your Beauty or Fashion Brand

In this video, I will guide you through the crucial process of creating an ACCURATE and EFFECTIVE customer profile, steering clear of the common practice of relying on RANDOM FICTIONAL guesses. Discover why understanding your audience is key to building a successful business and learn practical steps to identify and connect with your specific target audience.

In this video, I will cover:
✅ The pitfalls of basing your business solely on personal preferences and why connecting with a broader audience is essential.
✅ Real-life examples from successful brands like Glossier, emphasizing the importance of identifying existing consumer segments.
✅ The three key aspects to understand about your audience: their pain points, desires, objections, lifestyle, life stage, motivations, and content and brand consumption.
✅ Practical examples and insights on how to uncover and utilize information about your audience to insert your brand into their daily lives.
✅ Tips on staying open-minded, adapting to new trends, and consistently learning more about your audience to refine your business strategies.
… and many more details 💕