4.5 MARKETING MIX (7Ps) / IB BUSINESS MANAGEMENT / product, price, promotion, place, people, process
24.7 هزار بار بازدید -
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The main point of this
The main point of this class is to learn how to make marketing decisions and discuss the appropriateness of marketing mixes.
~USEFUL LINKS~
Comparative advertising: Mac vs PC:
https://www.seevid.ir/fa/w/0eEG5LVXdKo
The most popular jingles of all times:
https://www.seevid.ir/fa/w/xSKWDtCCwco
Persuasive advertising satire by Tim & Eric:
https://www.seevid.ir/fa/w/hJ9yBgTp9UQ
~TIMECODES~
https://www.seevid.ir/fa/w/y6NeaAvxWFI Intro & objectives
https://www.seevid.ir/fa/w/y6NeaAvxWFI PRODUCT: introduction
https://www.seevid.ir/fa/w/y6NeaAvxWFI PRODUCT: relationships between product life cycle and product portfolio, marketing mix, investment, profit, cash flow
https://www.seevid.ir/fa/w/y6NeaAvxWFI PRODUCT: extension strategies
https://www.seevid.ir/fa/w/y6NeaAvxWFI PRODUCT: branding
https://www.seevid.ir/fa/w/y6NeaAvxWFI PRICE: cost-plus, penetration, loss leader, predatory, premium
https://www.seevid.ir/fa/w/y6NeaAvxWFI (HL only) PRICE: dynamic, competitive, contribution, price elasticity of demand
https://www.seevid.ir/fa/w/y6NeaAvxWFI PRICE: conclusion
https://www.seevid.ir/fa/w/y6NeaAvxWFI PROMOTION: aspects of promotion (ATL, BTL, TTL) & promotional mix (forms of promotion — advertisement, personal selling, PR, sales promo)
https://www.seevid.ir/fa/w/y6NeaAvxWFI PROMOTION: social media marketing (SMM)
https://www.seevid.ir/fa/w/y6NeaAvxWFI PLACE (distribution)
https://www.seevid.ir/fa/w/y6NeaAvxWFI PEOPLE
https://www.seevid.ir/fa/w/y6NeaAvxWFI PROCCESSES
https://www.seevid.ir/fa/w/y6NeaAvxWFI PHYSICAL EVIDENCE
https://www.seevid.ir/fa/w/y6NeaAvxWFI APPROPRIATENESS of marketing mixes
https://www.seevid.ir/fa/w/y6NeaAvxWFI Back to objectives
~SEE MORE~
Free textbook: lewwinski.com
Instagram & TikTok: @lewwinski.business
Email: [email protected]
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در تاریخ 1402/04/07 منتشر شده
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