Porter’s Growth/Share Matrix - Portfolio or Product Line Assessment - Brand/Strategic Plan
4.8 هزار بار بازدید -
2 سال پیش
-
When you want to assess
When you want to assess portfolio or product line opportunities, use Michael Porter's Growth/Share Matrix to help you sort things out.
This will help you decide whether or not to invest in them and help you effectively present your thinking.
If you need help teaching your brand team best practices in strategy & planning, media & communications, or research & innovation, check out our brand management training and development programs:
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Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands.
To learn more, visit Gurulocity
https://gurulocity.com
#shorts #strategicplan #brandmanagement #training #growthsharematrix #strategy #brandstrategy #brandplan #marketing
This will help you decide whether or not to invest in them and help you effectively present your thinking.
If you need help teaching your brand team best practices in strategy & planning, media & communications, or research & innovation, check out our brand management training and development programs:
BRAND CAREER BOOSTER NEWSLETTER
For more of the best brand management frameworks and advice, join our newsletter:
https://gurulocity.com/brand-career-b...
BRAND MANAGEMENT ACCELERATOR PROGRAM
A revolutionary new learning & development platform designed to accelerate the performance of consumer brand managers
https://gurulocity.com/membership/
LIVE IN-DEPTH TRAINING WORKSHOPS
https://gurulocity.com/brand-team-tra...
1:1 BRAND LEADERSHIP COACHING
https://gurulocity.com/brand-leadersh...
--
SUBSCRIBE FOR MORE YOUTUBE VIDEOS
https://www.seevid.ir/c/Gurulocity?...
CONNECT ON SOCIAL MEDIA
LinkedIn: knamaky
Facebook: gurulocity
Twitter: knamaky
TikTok
TikTok: brandmanagertips
Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands.
To learn more, visit Gurulocity
https://gurulocity.com
#shorts #strategicplan #brandmanagement #training #growthsharematrix #strategy #brandstrategy #brandplan #marketing
2 سال پیش
در تاریخ 1401/02/07 منتشر شده
است.
4,879
بـار بازدید شده