3 Things To Do Before You Design Anything
277 هزار بار بازدید -
8 سال پیش
-
Understanding the creative brief. Blind
Understanding the creative brief. Blind creative director, @MatthewEncina breaks down the 3 things he does before the pitch process. So you waste less time guessing what the client wants, and more time focused on designing the things that matter. Increasing your pitch win rate.
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00:45 – Define the Goal. Diagnose the problem. Narrow your design exploration.
01:08 – How to Define the Goal
02:08 – Diagnose the problem. What is the challenge?
02:32 – Who is the target audience. Why do they care?
02:51 – What's the message? Key Takeaway?
03:22 – Context. Where and how will it be shown?
04:22 – Narrow your design exploration
04:55 – What are the creative parameters to work in?
05:05 – Defining coded language
05:43 – The most important question to ask: How will you make your decision?
06:46 – Recap
07:36 – Announcement! #ThePitchKit
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👇 UPDATE 06/01/19:
The Pitch Kit is now available. Learn more here:
http://bit.ly/2KETpbl
Stop guessing what the client wants. Gain clarity, structure, and know exactly what to focus on in your pitch.
_
Matthew's Medium Article “How to Achieve Design Clarity”: https://medium.com/@matthewencina/how...
Matthew's recommended books & links: http://www.matthewencina.com/resources
Connect with Matthew on social:
Instagram: matthewencina
Facebook: matthewencina.design
Twitter: matthewencina
_________________________________________________
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop
🎙 The Futur Podcast:
https://thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur
Shorts Playlist:
https://www.seevid.ir/c/thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/
Connect with Chris Do:
Twitter: theChrisDo Twitter
Facebook: BizOfDesign FB
Instagram: thechrisdo IG
The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon
Musical Director– Adam Sanborne
www.adamsanborne.com
===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
_
00:45 – Define the Goal. Diagnose the problem. Narrow your design exploration.
01:08 – How to Define the Goal
02:08 – Diagnose the problem. What is the challenge?
02:32 – Who is the target audience. Why do they care?
02:51 – What's the message? Key Takeaway?
03:22 – Context. Where and how will it be shown?
04:22 – Narrow your design exploration
04:55 – What are the creative parameters to work in?
05:05 – Defining coded language
05:43 – The most important question to ask: How will you make your decision?
06:46 – Recap
07:36 – Announcement! #ThePitchKit
_
👇 UPDATE 06/01/19:
The Pitch Kit is now available. Learn more here:
http://bit.ly/2KETpbl
Stop guessing what the client wants. Gain clarity, structure, and know exactly what to focus on in your pitch.
_
Matthew's Medium Article “How to Achieve Design Clarity”: https://medium.com/@matthewencina/how...
Matthew's recommended books & links: http://www.matthewencina.com/resources
Connect with Matthew on social:
Instagram: matthewencina
Facebook: matthewencina.design
Twitter: matthewencina
_________________________________________________
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop
🎙 The Futur Podcast:
https://thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur
Shorts Playlist:
https://www.seevid.ir/c/thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/
Connect with Chris Do:
Twitter: theChrisDo Twitter
Facebook: BizOfDesign FB
Instagram: thechrisdo IG
The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon
Musical Director– Adam Sanborne
www.adamsanborne.com
===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
8 سال پیش
در تاریخ 1395/07/02 منتشر شده
است.
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