How to use LinkedIn for BUSINESS

How to optimise your LinkedIn to get more business.  

This video walks you through

- 👤 Updating your LinkedIn Profile
 - Update Regularly
Refresh your profile frequently to stay relevant within LinkedIn’s algorithm.

 - Professional Photo

Use a current, clear headshot to help people connect with you.

 - Background Image: Add a distinctive background to avoid the default grey which can look unappealing.  Use this opportunity for your business branding on LinkedIn

 Visibility Settings: Ensure your profile picture and details are visible to everyone on LinkedIn.
 
-🌐 Network Building

 - Connect intentionally with those in your industry or those who can provide value.
 - Engagement -   Regularly interact with others' content to maintain visibility in your network.
 
- ✍ Content Creation for LinkedIn
 - Consistent Posting: Share relevant updates, stories, and articles to stay active.
 - Engage Your Community: Comment on posts before sharing your own to increase visibility.
 
- 👫 Community Engagement:
 - Active Participation: Engage with posts and content from others to foster community interaction.
 - Company Pages: Follow and interact with company pages where you aim to get noticed or pursue job opportunities.



Feel free to ask any questions about these topics or anything else from the video!

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