The Barbie Expert: A conversation with Mattel CEO, Ynon Kreiz

Ynon Kreiz, Tel Aviv University graduate and Chairman and CEO of Mattel Inc shares his experience and insights TAU students, faculty and business leaders in his talk during the The Eli Hurvitz Institute of Strategic Management. Kreiz, whose career in entertainment and children's content spans over three decades, discusses leadership, diversity & inclusion and highlights from his own personal journey. The interview is conducted by the Dean of the Coller School of Management at TAU Prof. Dan Amiram and faculty member Ido Aharoni Aronoff.
The conference was held as part of Eli Hurvitz Institute of Strategic Management’s events at Coller School of Management.                                                                                                                                                                                       Mattel, the company responsible for the iconic Barbie legend, operates in  35 countries and its products are sold around the globe. It is the world's second largest toy maker in terms of revenue, after The Lego Group. Two of its historic and most valuable brands, Barbie and Hot Wheels, are widely recognized as top global toy property, with Brand Barbie becoming a film franchise.

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