The Selling of Siegfried & Roy

Bernie Yuman, the manager behind Siegfried & Roy, is a Las Vegas legend. He has no off switch when it comes to selling his clients and is often more interesting and entertaining than the showbiz personalities he represents. This is a profile I did on Yuman for the Today Show back when he had recently signed a deal to make Siegfried & Roy one of the highest paid acts in Vegas. The story is part of a series I did called, "Flying the Coupe,"  while driving my red '63 Cadillac  convertible around the country.

• #entertainment
• #bernie_yuman
• #siegfried_roy
• #las_vegas
• #flying_the_couple
• #today_show
• #boyd_matson
• #magic_act