Define Your Brand DNA With Strategy Tools (W Peter Wilken)

Learn how to define your brand dna with strategy tools from award winning brand strategist Peter Wilken, author of Dim Sum Strategy. 0:00 Define Your Brand DNA With Strategy Tools (W Peter Wilken) 2:11 Overview of your journey 12:59 What is brand strategy to you? 16:53 What does brand DNA mean and where does it fit into the strategy? 22:30 What are the benefits of having a clearly defined Brand DNA 27:56 Top methods to define your DNA 35:13 Favourite Example of Brand DNA 38:44 Favourite brand strategy tools 43:46 Tell us a little about your book Dim Sum Strategy First, Peter gives us an insight into his glittering career as an agency leader and strategist with top creative agencies such as BBDO, Leo Burnett and Ogilvy. Then, we dive straight into what brand strategy is and how important it is to building strong brands. Next, we explore what brand dna is, how it provides clarity and meaning and how it aligns all brand stakholders. Then Peter reveals his brand dna process for working with clients along with his favourite brand strategy tools which he covers in his book “Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands” #peterwilken #branddna #strategytools #brandstrategydna ---------------✅ FREE BRAND STRATEGY RESOURCES ✅------------------- ✅ FREE PRO BRAND STRATEGY BLUEPRINT: brandmasteracademy.com/brand-strategy-blueprint/?u… ✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free brandbuildr.ai/ ✅ 101 Dynamic Brand Strategy Questions brandbuildr.ai/101-questions/ ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. brandmasteracademy.com/brand-master-secrets/?utm_s… ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. brandmasteracademy.com/brand-master-workshops/ ✅ INSIDE BRAND MASTER SECRETS brandmasteracademy.com/brand-master-secrets/?utm_s… ✅ BRAND MASTER ACADEMY The brand strategist training ground brandmasteracademy.com/?utm_source=youtube&utm_med… -------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ------------------- ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram - www.instagram.com/stephenhouraghan/ Facebook - www.facebook.com/pg/brandmasteracademy Linkedin - www.linkedin.com/in/stephen-houraghan Youtube -    / @brandmasteracademy   Twitter - twitter.com/BrandMasterAcad ✴️✴️ JOIN THE FACEBOOK COMMUNITY www.facebook.com/groups/brandmasteracademy/ Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES brandmasteracademy.com/subscribe/ Get on the list for exclusive brand strategy tips and techniques --------------- 🎧 LISTEN TO THE PODCAST 🎧 ------------------- 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST brandmasteracademy.com/brand-master-podcast/?utm_s… ---------------🙏 SUPPORT THE CHANNEL 🙏------------------- AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | amzn.to/30JtFmU 🙏🙏 DESIGN CUTS | bit.ly/3cyGPso 🙏🙏 EPIDEMIC SOUND | bit.ly/3cyGPso 🙏🙏 WEBFLOW | webflow.grsm.io/bma 🙏🙏 CONVERTKIT | convertkit.com/?lmref=R3KyAw 🙏🙏 AWEBER | bit.ly/3rWpzDR

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