Segmentation
1.9 هزار بار بازدید -
6 سال پیش
-
In order to find the
In order to find the target group companies go through the process of segmentation. Here we look at methods for segmenting consumer markets.
0:00 Introduction of the model's purpose
0:31 The segmentation process consists of the following steps
1:42 There are three main categories of segmentation variables
2:15 Category - Sociodemographic variables
4:10 Category - Behavouristic variables
5:30 Category - Psychographic variables
6:17 Divide people into segments with similar requirements
6:48 Evaluation of segments
8:04 Size of sales in the segment and growth rate of the segment
8:37 Accessibility of communication to the customers in the segment
9:14 Size of the segment
10:25 Suitability of the segment
11:08 An example - The Danish company Carlsberg
14:55 Criticism of the model
Download the model (PowerPoint) from our website:
https://flixabout.com/segmentation
You might also benefit from:
The rhetorical compass developed by Anne Katrine Lund and Pernille Steensbech. The rhetorical compass is used for analysis of communication as well as planning communication.
The rhetorical compass
The minerva segmentation model developed by Henrik Dahl a Danish sociologist and lifestyle researcher.
Minerva Segmentation Model
Our Youtube channel
flixaboutcom
Our homepage
www.flixabout.com
0:00 Introduction of the model's purpose
0:31 The segmentation process consists of the following steps
1:42 There are three main categories of segmentation variables
2:15 Category - Sociodemographic variables
4:10 Category - Behavouristic variables
5:30 Category - Psychographic variables
6:17 Divide people into segments with similar requirements
6:48 Evaluation of segments
8:04 Size of sales in the segment and growth rate of the segment
8:37 Accessibility of communication to the customers in the segment
9:14 Size of the segment
10:25 Suitability of the segment
11:08 An example - The Danish company Carlsberg
14:55 Criticism of the model
Download the model (PowerPoint) from our website:
https://flixabout.com/segmentation
You might also benefit from:
The rhetorical compass developed by Anne Katrine Lund and Pernille Steensbech. The rhetorical compass is used for analysis of communication as well as planning communication.
The rhetorical compass
The minerva segmentation model developed by Henrik Dahl a Danish sociologist and lifestyle researcher.
Minerva Segmentation Model
Our Youtube channel
flixaboutcom
Our homepage
www.flixabout.com
6 سال پیش
در تاریخ 1397/02/28 منتشر شده
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